What the Campaign Brief Agent does
Instinct is built for standing work like this - set it once, then it runs on your word. It normalizes the request into a complete campaign brief in a Google Doc, evidence-linked, with the open questions called out for a human to answer.
A launch request arrives as a voice note and three chat messages. Turning it into a real brief - objective, audience, message, channel, assets, open questions - eats the afternoon the campaign was supposed to save.
Where the three files go in Instinct
Hand the three files (skill.md, setup-prompt.txt, usage-prompt.txt) to Instinct in chat. It keeps the context across sessions, so the setup survives: run the setup prompt once, approve the fictional-data test, and the agent becomes a standing workflow you trigger with one line. This is the closest fit to how the agents are designed to run.
What a run looks like on Instinct
A run looks like this: you tell Instinct to run campaign-briefs with this run's inputs, and it works through the saved skill. The output - it normalizes the request into a complete campaign brief in a google doc, evidence-linked, with the open questions called out for a human to answer - is prepared for your review, and Instinct asks before anything is sent, spent or committed.
Setup, step by step
- Hand
skill.md,setup-prompt.txtandusage-prompt.txtto Instinct in chat and ask it to keep them for the job (for example: campaign briefs). - Run the setup prompt once; the agent runs
campaign-briefson fictional sample data first - approve that test before real work. - Instinct keeps the context across sessions, so the setup survives as a standing workflow.
- Trigger each real run with one line and this run's inputs; Instinct asks before it sends, spends or commits - the same gates the agent is designed around.
Honest limits on Instinct
Instinct is in early access and its capabilities are expanding; always approve the sample-data test before pointing the agent at real work.
Questions people ask
Does the Campaign Brief Agent work on Instinct?
Yes - the agent is three plain-text files, and on Instinct they live in Instinct. The four setup steps below are the whole job: Hand skill.md, setup-prompt.txt and usage-prompt.txt to Instinct in chat and ask it to keep them for the job (for example: campaign briefs). Then run the setup prompt once; the agent runs campaign-briefs on fictional sample data first - approve that test before real work.
What does the Campaign Brief Agent produce on Instinct?
It normalizes the request into a complete campaign brief in a Google Doc, evidence-linked, with the open questions called out for a human to answer.. Instinct prepares it and asks before anything leaves your approval. Every run waits for your approval before anything is sent, spent, published or scheduled.
Is this affiliated with Instinct?
No. AI Agent Skills is an independent store. We are not affiliated with, endorsed by, or sponsored by Instinct or its makers. Platform names belong to their owners; capabilities change, so check Instinct's current documentation.
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AI Agent Skills is an independent store, not affiliated with Instinct or its makers. Platform names belong to their owners.