# 10 Instinct AI Agent Workflow Skills for Marketing

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# 10 Instinct AI agent workflow skills for marketing teams

A curated list of 10 Instinct workflows for marketing teams, each with the inputs it needs, a starting prompt, the expected output and one honest boundary.

Ten marketing workflows that repeat every week, ready to hand to Instinct. Each lists inputs, a starting prompt, the output to expect, and the boundary it should not cross. Matching $19 agents are linked where they exist.

[See the ready-made agents for marketing teams](/agents-for/marketing/)[Jump to the list](#list) [Home](/) › [Lists](/lists/) › 10 Instinct AI agent workflow skills for marketing teams

### 1\. Campaign brief normalization

**When to use it:** When a launch request arrives scattered across chat, voice notes and email.

**Inputs:** The raw request, your brief template, the campaign goal.

**Starting prompt:**

    Turn this launch request into a campaign brief: [paste]. Fill objective, audience, message, channel and assets. List anything missing as open questions - do not guess. Save as a Google Doc in a Marketing Campaign Brief Workspace folder.

**Expected output:** A complete brief with the unknowns listed as questions for a human.

**Boundary:** It structures what you give it. Strategy decisions stay with the team.

**Ready-made:** the [Campaign Brief Agent](/marketing/campaign-brief-agent/) runs this as a standing workflow with gates, $19 one-time.

### 2\. Weekly social calendar build

**When to use it:** Every Friday, before the weekend gap.

**Inputs:** Approved campaign inputs, channel list, asset folder.

**Starting prompt:**

    Build next week’s social media calendar from these approved inputs: [paste]. One row per post: date, channel, post draft, asset, owner, approval status. Save as a Google Sheet in a Marketing Social Media Calendar Workspace folder.

**Expected output:** A channel-ready calendar where every post has an owner and an approval status.

**Boundary:** It drafts and schedules nothing. Publishing stays with you.

**Ready-made:** the [Social Media Calendar Agent](/marketing/social-media-calendar-agent/) runs this as a standing workflow with gates, $19 one-time.

### 3\. Lead capture cleanup

**When to use it:** The morning after any campaign launch or event.

**Inputs:** The form export or lead list, your consent field definitions.

**Starting prompt:**

    Process these new campaign leads: [paste/link]. Deduplicate, keep consent status visible per row, and propose a next step per lead. Save as a Google Sheet in a Marketing Lead Capture Workspace folder.

**Expected output:** A deduplicated queue where no lead is worked twice and consent is visible.

**Boundary:** Nothing without consent moves forward; nothing is emailed automatically.

**Ready-made:** the [Lead Capture Agent](/marketing/lead-capture-agent/) runs this as a standing workflow with gates, $19 one-time.

### 4\. Monthly performance report

**When to use it:** Month-end, when the same report is due again.

**Inputs:** Approved channel exports, last month’s report for format.

**Starting prompt:**

    Prepare this month’s campaign performance report from these approved exports: [paste/link]. Use the same structure as last month, one row per campaign: spend, result, source, variance, next question. Save as a Google Doc.

**Expected output:** The same report shape every month, every number traced to a source row.

**Boundary:** It works from approved exports only; it does not log into ad platforms.

**Ready-made:** the [Performance Reporting Agent](/marketing/performance-reporting-agent/) runs this as a standing workflow with gates, $19 one-time.

### 5\. UTM and tracking audit

**When to use it:** Quarterly, or when report numbers stop adding up.

**Inputs:** Your live campaign links or the sheet where you track them.

**Starting prompt:**

    Audit these campaign URLs: [paste]. Check UTM naming against our convention: [paste convention]. List every violation in a table with the broken link and the fixed version.

**Expected output:** A fix-list of tracking links before bad data poisons the next report.

**Boundary:** It audits and proposes fixes; changing live links is your action.

**Ready-made:** no agent for this one yet.

### 6\. Content repurposing pass

**When to use it:** When a strong blog post or webinar deserves more than one life.

**Inputs:** The source piece, target channels, your voice notes if any.

**Starting prompt:**

    Repurpose this piece: [paste/link]. Produce one LinkedIn post, one X thread and one email blurb. Keep the claims identical to the source - no new statistics. Mark anything you had to compress heavily.

**Expected output:** Three channel versions that stay faithful to the source.

**Boundary:** It reuses your claims; it must not invent new ones.

**Ready-made:** no agent for this one yet.

### 7\. Newsletter first draft

**When to use it:** When the newsletter slot is tomorrow and the doc is blank.

**Inputs:** This week’s 3-5 inputs (links, notes, announcements), past issue for voice.

**Starting prompt:**

    Draft this week’s newsletter from these inputs: [paste]. Match the voice of this past issue: [paste/link]. 250 words max, one clear CTA at the end. List what you left out.

**Expected output:** A first draft that takes minutes to edit, not hours to write.

**Boundary:** It drafts; you edit and send.

**Ready-made:** no agent for this one yet.

### 8\. Competitor snapshot

**When to use it:** Monthly, before planning.

**Inputs:** Competitor names or URLs, what you want tracked (pricing, messaging, launches).

**Starting prompt:**

    Build a competitor snapshot for: [paste names]. For each, summarize current homepage messaging, visible pricing and notable recent changes, with the URL and date for every claim. Save as a Google Sheet.

**Expected output:** A dated, source-linked snapshot you can defend in a planning meeting.

**Boundary:** Public sources only, with links. No speculation presented as fact.

**Ready-made:** no agent for this one yet.

### 9\. Launch asset checklist

**When to use it:** The week before any launch.

**Inputs:** The launch plan, your channel list, past checklist if any.

**Starting prompt:**

    Build a launch asset checklist from this plan: [paste]. One row per asset: name, channel, owner, due date, status. Flag any channel in the plan that has no asset assigned.

**Expected output:** A checklist where missing assets surface before launch day, not on it.

**Boundary:** It tracks; the team creates.

**Ready-made:** no agent for this one yet.

### 10\. Campaign retro summary

**When to use it:** After each campaign ends, while memory is fresh.

**Inputs:** The campaign brief, the results export, team notes.

**Starting prompt:**

    Summarize this campaign retro: brief [paste], results [paste], notes [paste]. Compare promised vs actual per objective, quote the evidence, and list 3 changes for next time.

**Expected output:** A one-page retro with evidence, not vibes.

**Boundary:** It reports; what changes next is a team decision.

**Ready-made:** no agent for this one yet.

## Quick comparison

| Workflow                         | Effort            | Cadence   | Risk                           | Ready-made agent                                                       |
| -------------------------------- | ----------------- | --------- | ------------------------------ | ---------------------------------------------------------------------- |
| 1\. Campaign brief normalization | One paste per run | Per event | Draft-first, review before use | [Campaign Brief Agent](/marketing/campaign-brief-agent/)               |
| 2\. Weekly social calendar build | One paste per run | Weekly    | Draft-first, review before use | [Social Media Calendar Agent](/marketing/social-media-calendar-agent/) |
| 3\. Lead capture cleanup         | One paste per run | Per event | Draft-first, review before use | [Lead Capture Agent](/marketing/lead-capture-agent/)                   |
| 4\. Monthly performance report   | One paste per run | Monthly   | Draft-first, review before use | [Performance Reporting Agent](/marketing/performance-reporting-agent/) |
| 5\. UTM and tracking audit       | One paste per run | Quarterly | Draft-first, review before use | none yet                                                               |
| 6\. Content repurposing pass     | One paste per run | Per event | Draft-first, review before use | none yet                                                               |
| 7\. Newsletter first draft       | One paste per run | Per event | Draft-first, review before use | none yet                                                               |
| 8\. Competitor snapshot          | One paste per run | Monthly   | Draft-first, review before use | none yet                                                               |
| 9\. Launch asset checklist       | One paste per run | Weekly    | Draft-first, review before use | none yet                                                               |
| 10\. Campaign retro summary      | One paste per run | Per event | Draft-first, review before use | none yet                                                               |

## Free download

Get the [Content calendar template (CSV)](/templates/content-calendar/) - the companion file for these workflows, with sample rows filled in.

## Platform notes

Instinct is a third-party product (<https://instinct.com>). We are not affiliated with or endorsed by them. Capabilities and names verified 2026-09-13; re-check before relying on specifics. The prompts above are platform-agnostic - they work in any capable assistant.

Want the job done instead of prompted? [Browse the marketing teams agent menu](/marketing/) or the [AI agents for marketing teams guide](/agents-for/marketing/).

## Questions people ask

### Are these Instinct workflows free?

Yes - every item includes a starting prompt you can copy free. Matching $19 standing agents are linked where they exist.

### Are you affiliated with Instinct?

No. AI Agent Skills is an independent store; Instinct is named only because these workflows run on it. Facts checked 13 September 2026.

Last updated 13 September 2026 · Reviewed by the AI Agent Skills team.